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NFTs 3 min read

NFT Fact Checking: Avoid Scams and Find Legit Projects

A step-by-step guide to researching NFT projects before you invest.

Key Takeaways
  • Research is critical: Check the team roadmap community.
  • Verify technical data: Look at supply, volume, and distribution.
  • Watch out for red flags like fake engagement or anonymous founders.
  • NEVER send funds directly from an exchange to mint an NFT.

Checking facts is crucial when researching NFTs, just like any crypto investment. Each NFT has a purpose—art, gaming, utility—and your job is to figure out what's legit and what's not. Once you have picked a project you’re interested in, follow these three steps to vet it properly.

Step 1: General Information 🕵️‍♂️

Start with the basics. Does the project look professional and transparent?

  • Project Website: Is it unique or a copycat? Does it clearly explain the project's purpose or utility?
  • Roadmap & Whitepaper: A legit project will have a clear plan with milestones. Check their website or Discord for this.
  • The Team: Who is behind it? Are they public (doxxed) or anonymous? Check their LinkedIn or social profiles.
    • Note: If the founders are anonymous, be extra cautious. Look for reputable artists or advisors involved to build trust.
  • Partnerships: Are they partnering with real brands? Verify these claims on the partner's official channels, not just the NFT project's word.

Step 2: Technical Data 📊

Numbers don't lie. You can find this data on marketplaces like OpenSea or analytics tools.

  • Market Volume: Check the trading volume. High volume usually means high interest and liquidity.
  • Supply: How many NFTs are there? (e.g., 10,000). If minting hasn't finished, check how many have been sold vs. total supply.
  • Distribution: Red Flag Alert! Check the "Holders" tab. If the founders or a few wallets hold a huge percentage (e.g., >30%) of the supply, they could dump the price at any moment.
  • Floor Price: The lowest price an NFT is listed for. This gives you the entry cost.

Pro Tip

Minting Fees: If you are minting a new project, ensure you have enough crypto (ETH/SOL) to cover both the mint price AND the gas fees. Being a few dollars short can cause the transaction to fail, losing you the gas fee!

Step 3: Markets & Community 🗣️

A strong community is the lifeblood of an NFT project.

  • Active Community: Don't just look at follower counts (which can be bought). Look at engagement.
    • Are people talking in Discord?
    • Are the devs replying?
    • Do posts get real comments or just bot spam?
  • Verified Marketplaces: Always look for the Blue Tick verification on marketplaces like OpenSea to ensure you aren't buying a fake collection.

Don't get phished! Learn the signs →

The Golden Rule of Crypto

Critical Rule: DO NOT SEND FUNDS FROM AN EXCHANGE! Never send crypto directly from Coinbase/Binance to a minting address. It will likely fail, and you may lose your funds. Always transfer to your personal wallet (MetaMask/Phantom) first.

By following this guide, you can filter out the scams and find projects with genuine potential. Remember: if it sounds too good to be true, it probably is.